How healthy is your hospital brand?

Take this interactive assessment to find out.

Brand building is a complex process that requires actionable insight, thoughtful decision-making and consistent effort guided by sound data. To continuously build volume, preference and market share, sometimes your brand needs a thorough, objective evaluation. When you know what factors support brand health – and how your organization currently measures up – you gain a greater understanding of:

• Your greatest strengths and weaknesses in brand building
• Whether to focus most on awareness, reputation or campaign targeting
• How internal culture influences external perception

Take our proprietary assessment – a quick, easy quiz – to better understand how your brand health is impacted by your operations, culture, marketing strategy and community engagement: