When it comes to marketing firms that serve healthcare clients, all things are not created equal. From understanding the nuanced needs and preferences of healthcare consumers to navigating the potential of tech-enablement and the impact of smart strategies, choosing the right marketing partner is imperative for success…
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Jordan Kloewer, our senior health data analyst, recently led a discussion at the KC HEALTH Communicators’ fall 2022 conference. His presentation, “Data-Driven Marketing: Leveraging Data for Focus and Measuring What Matters Most,” explored best practices for informing smart hospital marketing plans. Key takeaways from Jordan’s presentation are summarized below.
We all know healthcare generates a huge amount of data. With the volume of information already out there – and the fact that data on healthcare is expected to grow double-digits faster than it will in other major industries like finance and media – a question on every hospital marketer’s mind right now is this:…
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A Texas-based health system facing competition in multiple metro areas sought to synthesize market data and creative samples from other top hospitals. The solution? soviews+, a custom portal featuring detailed, market-specific intelligence and creative samples from multiple DMAs in one comprehensive dashboard. Read our latest case study to learn how we leveraged soviews+ to illuminate market opportunities and capture share of voice for this health system.
Learn more about soviews+, the only interactive competitive media market profile designed exclusively for hospitals:…
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After a tumultuous 2020, I am eagerly looking forward to the future. COVID-19 is still destroying lives and livelihoods, but vaccines have arrived and our healthcare workers finally have hope. It’s that kind of hope that renews one’s belief in what’s possible. So, I decided to take some time to think about my New Year’s Resolutions. Not wanting to choose highly restrictive and unsustainable resolutions that will go by the wayside, I think I’ll do more of the things that have served me well during the Pandemic. I think these are particularly well suited to the company, as well. In 2021, I resolve to:…
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The first six weeks of this pandemic cut patient volume in half for U.S. health systems. Now, six months in and counting, emergency rooms continue to see patient visits down by 25% due to consumer fears of COVID-19 transmission mixed with increased use of telehealth and other alternate care settings. While trends are definitely up for virtual care, increasing overall volume for primary and specialty care remains a priority for most hospitals. From surgical, stroke and cardiac care to wellness exams, health screenings, rehab therapy, chronic care management and more, your patients have been delaying necessary care. How can you re-engage them in their health and recapture that patient volume?
Some hospital marketers are using industry list-serves to compare ideas with colleagues, occasionally sharing examples of tactics or key messages – but we know a better way. We dove into soviews+, our hospital competitive profiling solution, to share recent television spots (streaming and broadcast), digital video and other creative in market as another source of inspiration…
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Worldwide, the healthcare data analytics market is expected to be worth nearly $50 billion by 2024. That’s a lot of data analysis, and with good reason – it’s no secret that data drive smart decisions. And yet, we see all too often that the resulting analyses fall short of telling healthcare leaders what they really need to know.
Tables and spreadsheets have their limits – all the information is there, and it looks tidy enough, but finding the so-what amid a sea of rows and columns that extend far beyond your screen is challenging. If we keep important insights locked in cells, they don’t tell stories, so they don’t provide much value. Data visualization, on the other hand, is an excellent way to bring data to life. It heightens your ability to recognize patterns and opportunities that may otherwise get lost in the haystack…
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KANSAS CITY, Mo. (May 1, 2020) – As part of their shared commitment to serving the local community, the teams at Dobies Healthcare Marketing and Grapevine Designs donated time and talent to support the launch of a new initiative from the Kansas City Healthcare Communicators Society (KCHCS). The program, called KC Loves Healthcare, recognizes and honors healthcare professionals and support teams throughout Kansas City for their heroic work and dedication.
“We commend KCHCS for creating the KC Loves Healthcare program, and we are proud to join with Grapevine Designs in contributing our resources to support the message,” said Carol Dobies, MBA, founder and chief executive officer of Dobies Health Marketing. “With local healthcare heroes doing everything they can for our KC communities from the front lines of COVID-19, there is no better time than now to lift them up by showing our shared appreciation.”…
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Right now it is understandable that COVID-19 coverage is dominating the airwaves (and likely your own communications, too). But when that subsides, we will still find ourselves in the midst of an attention-grabbing election year. Huge coffers of political ad dollars will be dispatched to command as much share of voice in your market as possible between now and November. The question is: How can you break through the noise so your own TV advertising dollars are well spent in the face of so much competition for consumer attention?
The answer: Advanced TV. And here’s why:…
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TV and digital media consumption are on the rise, particularly right now as social distancing and self-isolation takes hold across the country. Advanced TV, which has been steadily growing in popularity for the past few years, is well poised to help consumers fill their time and escape from topics like COVID-19 and the 2020 election by watching what they want, when and where they want it. That’s the consumer-centric offering of advanced, non-linear TV, which is expected to be in nearly half (43.5%) of U.S. households by 2023.
As a healthcare marketer, have you incorporated advanced TV advertising into your media mix? If not, it’s time to get started. I discuss the benefits of advanced TV advertising in detail in this blog post, and I encourage everyone to read it if you’re interested in learning more about how to protect your share of voice in the hyper-crowded ad spaces of 2020. But first, if you could use a breakdown of the basics of advanced TV advertising options, this is the blog for you…
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During my career as Vice President of Marketing for a large academic medical center, we were considered a marketing machine. As the market leader, we owned share of voice and grew our share of market year after year, consistently outpacing our competition in customer engagement.
As brands with the greatest market share, market leaders typically enjoy the largest profit margins. On a local level, they are the powerhouses of the industry, household names with significant brand awareness. Market challengers – those vying for the position of market leader – must cause positive disruption among competitors by differentiating themselves from the market leader, thus elevating themselves above the competition…
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