Dobies Health Marketing News Archives

Creative & Client Services Enjoy Healthy Growth at Dobies Health Marketing

August 23, 2021/in Dobies Health Marketing News/by Dobies Health Marketing

KANSAS CITY, Mo. — In response to healthy business growth as healthcare companies across the industry seek new marketing strategies and tactics that engage target consumers and propel their businesses forward, Dobies Health Marketing continues to build on its highly specialized team. The Kansas City-based healthcare marketing firm welcomes Jeff DeRousse as Art Director and Lindsey Elliott as Marketing and Clients Services Manager.

“Jeff and Lindsey’s backgrounds in the healthcare industry, coupled with their experience in design, communications and media, will greatly benefit the organizations we serve,” said Angie Leondedis, Vice President of Client Services. “Together as a team, we continue to grow and adapt to strengthen our ability to provide the highest standard of strategic thinking and creative communications for healthier brands.”

As Art Director, Jeff collaborates with designers, writers and account leads to produce compelling integrated campaigns, websites and digital advertising. With almost 20 years of graphic design experience, Jeff brings a critical but creative eye to design inspires action and promotes brand awareness. His work experience includes brand design for Cerner Corporation, where he developed corporate identities with the goal of driving the brand forward. Jeff’s diverse background of design work for the health industry, as well as international product development and market research, makes him a valuable addition to the team.

“It’s exciting to join a healthy, ever-growing company like Dobies Health Marketing,” Jeff said. “Being able to help people connect to better health is very rewarding, and I look forward to helping create healthier brands.”

As Marketing and Client Services Manager, Lindsey works with senior strategists and the creative team to plan, manage and direct highly integrated marketing and brand strategies. For more than a decade, she has worked in various strategic communications and media roles, and her expertise includes planning and executing integrated marketing campaigns, public relations, social media, and crisis communications. Most recently, Lindsey worked as the Senior Public Relations Specialist at Olathe Health, where she helped with brand development and implementation, as well as overseeing marketing strategy implementations across all communication platforms. Her broad skillset makes her an ideal partner for Dobies Health Marketing’s clients.

“I’m thrilled to join this team and combine my two passions – strategic marketing and healthcare,” Lindsey said. “Our clients are not only enhancing the health of individuals but also their communities, and I’m honored to help enrich that mission.”

Welcoming Jeff and Lindsey to the team is the latest in a series of developments that mark increasing growth for Dobies Health Marketing as it approaches 30 years in strategy-first healthcare marketing. This year, the company also added Client Services Director Kristi Bond; Account & Digital Project Coordinator Alexis McDowell; and Healthcare Marketing Writer Donna Broussard Segura.

Jeff, Lindsey and the rest of the Dobies Health Marketing team can be reached at 816.753.3336.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes New Talent in Creative & Client Services

KANSAS CITY, Mo. — As the health industry ramps up efforts to come back strong from the pandemic, innovative healthcare marketing strategies are in high demand. In response, Dobies Health Marketing continues to expand its creative and client services teams. Last week, the Kansas City-based healthcare marketing firm welcomed Alexis McDowell as Account & Digital Project Coordinator and Donna Broussard Segura as Healthcare Marketing Writer.

“Alexis and Donna bring the right experience and skillsets to deliver exceptional work with powerful results for our clients,” said Thom Ludtke, Vice President of Creative Services. “As we adapt alongside our clients to the emerging needs of the post-pandemic health frontier, we are growing our team in ways that continuously strengthen our ability to do what we do best: blend strategic thinking with creative communications to create healthier brands.”

As Account & Digital Project Coordinator, Alexis works with clients and internal teams to ensure on-time, on-budget execution for all marketing, branding and advertising initiatives. As both a graduate and former employee of University of Missouri, Alexis brings a fresh understanding of cutting-edge digital marketing strategies, including design. Upon graduation, she hit a marketing homerun when she was selected as one of only 12 students to join the St. Louis Cardinals First Pitch Program Inaugural Class. Most recently, she has worked as a design professional and a project coordinator in the solar industry. She also worked with conversion software at Cerner. With a knowledge base grounded in technology, popular culture and the arts, Alexis brings a unique perspective to the firm’s strategy-first health marketing expertise.

“For a long time, I knew I wanted a career that would combine creativity and strategic thinking to elevate brands,” Alexis said. “I’m thrilled to join the Dobies Health Marketing team, where I can put my skills and passions to work in ways that create not only healthy companies, but also healthier consumers.”

As the newest member of our content development team, Donna Broussard Segura has more than 20 years of writing and marketing experience. She has worked at every level in the healthcare industry – from medical social worker to marketing executive. Donna has published a magazine, organized expos and hosted a health-focused radio show for the burgeoning 50+ market. She has also worked in program design and grant writing, garnering millions of dollars in funding for nonprofits. At Harvard, she was an editor at The Harvard Crimson and accepted into Harvard’s competitive creative writing curriculum, with studies that blended creative writing, psychology and visual arts.

“With clients that range from international biotech giants and academic medical centers to local non-profits tackling the healthcare needs of the homeless, I knew this was the place and team for me,” said Donna. “I’m so excited to exercise the full range of my imagination and curiosity to touch every aspect of this life-saving industry as it reimagines daily the possibilities of health. The heroes in the healthcare field deserve every ounce of the passion I bring to my work.”

Welcoming Alexis and Donna to the team is the latest in a series of developments that mark increasing growth for Dobies Health Marketing as it approaches 30 years in strategy-first health marketing. Earlier this summer, the company added Client Services Director Kristi Bond. With deep experience in digital/interactive projects, Kristi serves as a liaison for web and digital campaigns.

Alexis, Donna and the rest of the Dobies Health Marketing team can be reached at 816.753.3336.

About Dobies Health Marketing

Dobies Health Marketing Recognized as Healthy KC Workplace Wellness Certified Business

February 2, 2021/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing is proud to again be recognized as a Healthy KC Workplace Wellness Certified business, receiving Gold honors for its company health and wellness efforts in 2020-21. This certification comes from the Healthy KC Workplace Wellness initiative, created in 2014 by the Greater Kansas City Chamber of Commerce in partnership with Blue Cross and Blue Shield of Kansas City.

Dobies Health Marketing has been honored since 2016 by the Healthy KC program, which recognized more than 100 businesses across Greater Kansas City this year. The program assesses the actions a company takes to support health and wellness across five Pillars of Wellness: healthy eating, active living, tobacco cessation, work-life integration, and design-built environment.

The Dobies Health Marketing staff worked remotely most of 2020 to keep everyone as healthy as possible during the COVID-19 pandemic. That made the emphasis on physical and social activity even more important. Employees joined impromptu challenges and planned efforts to set weekly walking goals; encouraged stretch and digital detox breaks; shared healthy smoothie recipes; and participated in friendly competitions for hydration and healthy eating.

These efforts align with the culture of wellness that Dobies Health Marketing traditionally fosters in the workplace – with standing meetings and work areas, nutritious snack options, exercise bikes, balance balls, a space dedicated to healthy lifestyle tips, and team outings that encourage fun physical activity.

To help make the rest of the world a little healthier, too, Dobies Health Marketing employees are dedicated to our paper reduction and recycling program. As we track and monitor the use of paper and color copies, we report and post on how many trees are saved each month or quarter. The staff also makes excellent use of recycling bins for aluminum cans and cardboard – even taking recyclables home when bins are full.

“This recognition is a testament to our team,” said Carol Dobies, Founder and CEO. “I love how our employees, in the face of a global pandemic, hunkered down in their newly formed home offices and found personally gratifying ways to continually live and share the company’s mission of inspiring health and driving better health decisions. We truly appreciate the honor and congratulate all the KC Healthy companies for making employee health and wellness a high priority.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Achieves WBENC Certification as a Women’s Business Enterprise

November 6, 2020/in Dobies Health Marketing News/by Dobies Health Marketing

Photo of Carol Dobies, owner of Dobies Health Marketing, a WBENC-Certified WBE

Carol Dobies, MBA, founder and CEO of Dobies Health Marketing, a WBENC-Certified Women’s Business Enterprise

KANSAS CITY, Mo. — Dobies Health Marketing announced today it received certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.

To promote innovation through diversity and fuel economic growth, WBENC identifies, certifies and facilitates the development of women-owned businesses. Achieving WBENC certification enables Dobies Health Marketing to expand its reach to corporations and government agencies that seek business relationships with WBEs to fulfill their commitments to supplier diversity.

“As a woman-owned business for almost 30 years, we fully support the WBENC mission. Together with Julie Amor, president and chief strategy officer, we are committed to advocating for companies led by women, while also seeking opportunities whenever possible to recruit and mentor women leaders,” said Carol Dobies, the company’s founder and chief executive officer. “We also welcome the opportunity to create new partnerships made possible through our certification.”

WBENC’s certification follows a meticulous process that includes an in-depth review of the financial and operational policies of the business and concludes with a site inspection. The certification process is designed to confirm the business is at least 51 percent owned, operated and controlled by a woman or women.

Dobies founded Dobies Health Marketing (Dobies & Healthcare Associates, Inc.) in 1992. In 2007, she was named one of 25 Women Who Mean Business by the Kansas City Business Journal and honored among 2010 Influential Women by Kansas City Business Magazine. She is also a member of Women Business Leaders of the U.S. Healthcare Industry Foundation. In recent years, the company has been named among Kansas City’s top 25 companies under 25 employees, and the firm is certified as a Healthy KC company by the Greater Kansas City Chamber of Commerce and Blue Cross and Blue Shield of Kansas City. To learn more about Dobies Health Marketing, visit dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities and other entities accept WBENC Certification. For more information, visit www.wbenc.org.

Angie Leondedis Appointed Board President for CASA

August 28, 2020/in Corporate Social Responsibility, Dobies Health Marketing News/by Dobies Health Marketing

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

Angie Leondedis, Vice President of Client Services at Dobies Health Marketing, has been named President of the Board of Directors for Court Appointed Special Advocates (CASA) of Johnson & Wyandotte Counties.

CASA trains and supports volunteers who act as advocates in court on behalf of abused or neglected children. CASA advocates play a crucial role by monitoring a child’s situation, reporting findings to the court, and serving as a trusted adult presence in a child’s life.

“It is an honor to continue serving CASA as it celebrates 35 years of speaking up for children and providing them with loving, permanent homes,” Leondedis said. “I’m inspired by CASA’s dedicated staff, board, volunteers, donors, partners and the judges who find such value in CASA’s role in a child’s life.”

Leondedis has volunteered with CASA for five years as a trained advocate in the child welfare system. She joined the board three years ago and has served as an officer for the last two years. Last year, she served as First Vice President. Since 2017, Leondedis has been in a client leadership role at Dobies Health Marketing. She is also an advisor to RJ Children’s Haven, a non-profit organization providing day care services for immune-compromised children in the Kansas City area.

“Angie’s strong leadership qualities and her vision and passion for CASA make her an excellent choice for our next board president,” said Nate Lindstrom of Lockton Companies, CASA’s immediate past president. “I am confident she will be a tremendous leader for the organization and will advance our mission to give hundreds of abused and neglected children a chance to thrive in permanent homes.”

Leondedis begins her Board President role Sept. 1.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Carol Dobies Joins Gift of Life Board of Directors

March 10, 2020/in Corporate Social Responsibility, Dobies Health Marketing News/by Dobies Health Marketing

Carol Dobies, MBA, Founder and CEO of Dobies Health Marketing

Carol Dobies, MBA, founder and chief executive officer of Dobies Health Marketing, was recently appointed to the Board of Directors for Gift of Life, a nonprofit organization dedicated to educating Greater Kansas City communities about transplantation.

For more than two decades, Gift of Life has served as a national model for support, awareness and success of organ, eye and tissue donation. The organization collaborates with the transplant community, civic groups and area schools – driving the conversation through education and providing opportunities for transplant recipients to support and mentor current patients.

“I am honored to join the Gift of Life Board of Directors because I share their passion for greater awareness, understanding and collaboration,” Dobies said. “As a new Board member, I believe my marketing expertise and experience with the organ donation and transplantation industry can contribute to the mission, and I am eager to do my part to reduce the number of people on transplant waiting lists in Kansas and Missouri.”

As owner of Kansas-City based Dobies Health Marketing, Dobies has worked with numerous organizations associated with organ transplantation and donation over the past 30 years. She previously served on the board for the American Board for Transplant Certification, and she has long supported Midwest Transplant Network and regional and national clients with missions to elevate awareness of the life-saving power of organ donation and transplantation.

“Gift of Life’s vision and goals align closely with our company’s commitment to community service and our mission to help people make better decisions about their health,” Dobies said.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Names Angie Leondedis Vice President, Client Services

September 12, 2019/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Angie Leondedis, Vice President, Client Services at Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first health marketing, branding and advertising firm, has appointed Angie Leondedis as its new Vice President, Client Services.

In her new role, Angie plans, manages and directs strategic marketing initiatives and provides excellent service for our clients that adheres to the firm’s strategy-first approach. She cultivates partnership-level relationships to support company business development and is responsible for onboarding new accounts to ensure long-term growth and client retention.

“Angie’s years of expertise and leadership in the hospital and health industry make her an excellent fit to lead our clients’ marketing strategies for healthier brands,” says CEO Carol Dobies. “She has a strong history of devising and implementing new programs that support client objectives.”

Angie has more than 30 years’ experience as a strategic communications and marketing leader in hospitals, health systems, academic medical centers, associations, physician and surgical practices, and health-related nonprofits. She has been recognized for talents in strategy development and translating corporate vision into tactical reality.

“I’m excited to join the Dobies Health Marketing team in this new role,” Angie says. “I’ve experienced first-hand the amazing impact our clients have on the health of their communities and patients across the nation. It’s a privilege to support their missions.”

Angie spent nearly eight years as Vice President, Communications, for Children’s Hospital Association, in Lenexa, Kan., and Washington, D.C., and operated a successful consulting practice. She spent 16 years in Chicago, where she held leadership positions at the American Hospital Association, Chicago Osteopathic Health System and Northwestern Medical Faculty Foundation. She received a bachelor’s degree in Speech Communications/Public Relations with a minor in Journalism at Miami University, Oxford, Ohio.

In keeping with our firm’s mission of community involvement and giving back, Angie volunteers as a Court Appointed Special Advocate (CASA) for children in the foster care system. She serves as Vice President on the Board of Directors for CASA of Johnson & Wyandotte Counties, and serves on the Executive Board of RJ Children’s Haven.

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes Health Data Analyst to Strategy Team

July 31, 2019/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Jordan Kloewer, Health Data Analyst at Dobies Health Marketing

With proven expertise in translating data to actionable business intelligence, Jordan Kloewer supports strategy-first marketing

KANSAS CITY, Mo. – Dobies Health Marketing, a strategy-first marketing, branding and advertising firm for healthcare companies, recently welcomed Jordan Kloewer to the team as Health Data Analyst.

The new position is a key component in delivering data-driven strategic recommendations and communications to assist healthcare clients in reaching their business goals. With diverse skill sets in data analysis and visualization, Jordan researches, analyzes and interprets comprehensive market data to formulate conclusions that drive smart marketing and branding strategies.

“Jordan’s expertise positions him to make an immediate impact for our company and clients,” says CEO Carol Dobies. “Our ability to translate data into effective and actionable business intelligence is critical to sustained success in today’s evolving healthcare landscape.”

A native of Des Moines, Iowa, Jordan earned his bachelor’s in business administration from the University of Iowa. His previous work experience includes data collection and analysis, healthcare technology, creating performance dashboards and supporting marketing campaigns.

“As a candidate, I was excited to learn about this company and its commitment to strategy-first marketing – and I knew my skills would be a great fit for the needs of healthcare organizations,” Jordan says. “Joining an exceptional team and continuing to grow at the intersection of data and health is a dream come true for me.”

To learn more about what Dobies Health Marketing can do for your organization, call 816.753.3336 or email contact@dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. Our Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Dobies Healthcare Group Becomes Dobies Health Marketing

May 21, 2019/in Dobies Health Marketing News/by Dobies Health Marketing

It’s a small but significant change as we navigate health brands into the future.

As we embark on our 27th year as a leader in healthcare marketing, branding and advertising, we are pleased to announce that Dobies Healthcare Group is now Dobies Health Marketing.

“Our name change may seem simple, but to us it is very meaningful,” says Carol Dobies, MBA, chief executive officer, who founded the firm in 1992. “It celebrates the longstanding legacy of the Dobies brand in health marketing and symbolizes the emerging mindfulness that healthcare should be as much about health as it is about care.” The new name also better reflects the work we do and our approach to positioning health brands for the future.

“Our value as a health marketing firm is beholden to how we deliver. What differentiates us as an agency is what defines our unique capabilities: Our laser focus on strategy-first marketing, our exclusivity and specialization in health, and our sustained leadership position in market,” adds Julie Amor, MHA, president and chief strategy officer. “We are proud of our vision, mission and brand promise, and we are pleased to have a new brand identity that captures our true essence.”

Strategy-first marketing for health companies is not just what we do – it’s all we do. This model has driven our performance and our promise since the company started. We are fortunate that our work positions us alongside many forward-thinking clients who believe in our mission to fundamentally change the way people think about health.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing (formerly Dobies Healthcare Group) has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. Our Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations and certifying boards. We combine strategic marketing with creative communications to create healthier brands.

Holly Lawton Joins Dobies Health Marketing as Senior Writer/Project Manager

December 6, 2018/in Dobies Health Marketing News, Inside Dobies Health Marketing/by Dobies Health Marketing

Holly Lawton, Senior Writer/Project Manager

KANSAS CITY, Mo. – Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, recently welcomed Holly Lawton to the creative team as Senior Writer/Project Manager.

Holly works with strategy, client services and other creative managers to develop multimedia content and communications for integrated health marketing campaigns. She concepts, writes, edits and manages copy for creative campaigns, public relations and content marketing initiatives across a wide variety of media and channels, including television, radio, video, podcast, digital, web, print, search marketing and social media.

“Holly’s writing skillset, versatility and leadership abilities are a great fit for our creative team,” says Diane Morgan, Director of Content Development. “She is passionate about the power of engaging, consumer-focused content in healthcare, and she has a proven ability to connect messaging to strategy, which is very important to our work as a strategy-first marketing firm. She will be a tremendous asset for our clients and our team.”

Holly worked for media organizations in Kansas City, St. Louis and Portland, Ore., before transitioning to marketing and advertising in 2011. Her most recent full-time position was Manager of Creative for YellowFan Studios, Sprint’s in-house agency. Her experience also includes developing and managing content for Sprint’s digital marketing team, greyhealth group and VML.

Additionally, Holly has held numerous positions on the board of the Kansas City chapter of the International Association of Business Communicators, including president; and she is an active member of Social Media Club of Kansas City and Central Exchange. An Oklahoma City native, Holly graduated from the University of Kansas with a degree in journalism and has lived in Kansas City since 2000. With a strong commitment to animal rescue and outreach, she holds volunteer leadership roles with The Rescue Project and the KCK Pet Help Coalition.

“I’m truly honored to be part of a team with such great people and great vision at Dobies Health Marketing,” Holly says. “There are amazing stories to be told here. It’s so gratifying to help our clients change people’s lives and improve the way people think about health.”

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in healthcare marketing strategy, branding and creative communications. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to medical device manufacturers, associations, certifying boards and others.