Dobies Health Marketing and Clients Receive High Honors for Advertising from Statewide to International

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Kansas City, Mo – From international Tellys to national Asters and Healthcare Advertising Awards – and the prestigious Kansas Emerald Awards – Dobies Health Marketing and its clients are proud to achieve top honors for advertising excellence again this year.

“Because we focus exclusively on healthcare, we genuinely share our clients’ goals for improving health and helping people thrive,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to work with so many organizations who recognize what’s possible with the right blend of strategy and creativity.”

Whether connecting people to medical, surgical and mental health excellence today – or inviting them to explore careers that help ensure a healthier tomorrow – every message has the power to make a difference. Winning creative campaigns so far this year have included:

The World Needs More RTs Campaign – The Brianna Collichio Story
Client: MoreRTs Coalition for Respiratory Care (NBRC)
Award: Gold Telly

The numbers for both active and aspiring respiratory therapists (RTs) are decreasing, causing serious concern about meeting demand for respiratory care now and in the future. The MoreRTs initiative – a collaborative by The National Board for Respiratory Care, the American Association for Respiratory Care and the Coalition on Accreditation for Respiratory Care – is a national, multimedia campaign raising awareness of the value of the respiratory care profession. With messaging designed to attract RTs to the field by showing the positive impact they make on people’s lives, Brianna Collichio’s story as an ambitious singer with cystic fibrosis underscores is powerful. See the Telly award-winning TV spot here:


Learn more about the power and purpose of the More RTs campaign here.

Orthopaedics Campaign: “Life Is Better in Motion”
Client: Liberty Hospital
Awards: Telly, Aster, Healthcare Advertising

With scenes and imagery depicting how “life is better in motion” for athletes and non-athletes of all ages, this campaign was masterfully crafted to increase awareness in Kansas City’s Northland about the highly specialized orthopaedic care and sports medicine available at Liberty Hospital. The award-winning campaign featured this Telly-winning TV spot about sports medicine for local athletes/student athletes:

Be Immune Kansas Campaign for Healthy Vaccination
Client: Be Immune Kansas
Awards: Aster, Healthcare Advertising, Emerald

Be Immune Kansas – a statewide coalition of the Kansas Academy of Family Physicians, the Kansas Chapter American Academy of Pediatrics, the Kansas Hospital Association and the Kansas Medical Society – was formed in 2022 to promote the role of vaccination and primary care in achieving lifelong health. The multimedia, multi-year campaign provides timely, targeted messaging around a variety of vaccines for all ages and counties, particularly those areas with the state’s lowest immunization rates. View the campaign’s website here and the award-winning TV spot promoting pneumonia and shingles vaccines below:

“Introducing Camber” Brand Campaign
Client: Camber Children’s Mental Health
Award: Aster

KVC Hospitals sought to revitalize its brand as part of the journey to becoming the region’s leader in innovative models of life-saving children’s mental healthcare. The new name, Camber, means bridge or arch, representing their commitment to meaningful connections. This brand anthem video – created as part of the total integrated campaign introducing the new Camber brand in market – captures that shared mission from the voices of the Camber leadership team:

CHCS Surgery Facebook Video Campaign
Client: Community HealthCare System (CHCS)
Award: Emerald

When small rural communities have local access to surgeons as high-caliber as the ones at CHCS, they deserve to know about it. To announce that Dr. David Cancelada, a 25-year surgical specialist, joined the team, we created this video for paid and targeted social media advertising. In addition to Dr. Cancelada’s expertise, the video showcased the skilled team, advanced technology and state-of-the-art surgical suites available at CHCS. View the Emerald award-winning video below:

From effective marketing strategies to exceptional creative, the entire team at Dobies Health Marketing knows how to create healthier brands. Visit dobies.com to explore their full breadth of healthcare marketing, branding and advertising services.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About the Awards

The Telly is the premier award honoring video and television across all screens, with winning entries selected among thousands by leading video and television experts in advertising, publishing and more. Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. Through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.

For The NBRC and Dobies Health Marketing, Gold Telly Spotlights the Mission Behind the Marketing

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Respiratory therapists save lives, but they can also make dreams come true – even seemingly impossible dreams.

As healthcare marketers, we are fortunate to partner with many organizations driven to save lives. The following article features our work with The National Board for Respiratory Care and the More RTs national public awareness campaign. The goal is to ensure respiratory care excellence is recognized and never in short supply – and the message is receiving acclaim. Here’s that story:

In 2020, a national collaborative of respiratory care organizations called on us to identify the most impactful pathway to solving the shortage of respiratory therapists (RTs). Knowing real impact would require nothing less than a national, long-term, multimedia public awareness campaign, we charted a new course for the collaborative. The concept of The World Needs More RTs was born – and with it, an extensive and highly integrated campaign that features many perspectives across a set of core goals:

  • Elevating awareness and appreciation for the respiratory care profession
  • Increasing the numbers of RT educators and students enrolled in RT programs
  • Improving RT recruitment and retention
  • Fostering professional growth among practicing RTs

The More RTs campaign, sponsored by The National Board for Respiratory Care (NBRC), the American Association for Respiratory Care (AARC) and the Commission on Accreditation for Respiratory Care (CoARC), is now entering its fourth year. Through social media, advertising, media outreach, video production, TikTok contests and a host of other engagement platforms, More RTs amplifies all the right voices: practicing RTs and the physicians who work with them, as well as RT educators, students and, perhaps the most compelling of all, patients.

Few stories capture the value of respiratory therapy better than Brianna Collichio’s, making it a poignant narrative for television advertising. Recognizing that, The NBRC supported and funded our production and placement of Brianna’s story as a regional, 30-second TV spot. In a testament to the power of authentic storytelling, the judges at the international Telly Awards recently gave it one of the advertising industry’s top honors: a Gold Telly. With that achievement, Brianna’s story is now in the company of creative works from such notable brands as Disney, AstraZeneca, National Geographic Society, Netflix and many others. Watch Brianna’s spot here:

As the video shows, Brianna has cystic fibrosis. For many with CF, singing seems impossible – but that never stopped Brianna, who went from singing at church to performing for the NFL and auditioning for American Idol, all while requiring daily respiratory therapy. If not for the skills and dedication of her respiratory therapist, Brianna’s dreams might have seemed too far out of reach. Instead, she is soaring, and her story is one of triumph. (For a deeper look into Brianna’s story, view our companion video here.)

“Voices like Brianna’s tell the world what a foundational difference RTs make in the lives of their patients,” says Lori Tinkler, CEO of The NBRC. “By showcasing real experiences across the reach of respiratory care, we are working to elevate the profession, bolster recruitment and retention, and shape future leaders in this growing field of medicine for generations to come.”

Whether it’s achieving musical stardom or sustaining a long-term campaign that will ultimately save countless lives, big dreams take hard work. Brianna and the many voices of the More RTs campaign are proof of the magic that’s possible when you’re driven to make the world a healthier place.

Lindsey Elliott Named Director, Marketing and Client Services

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Lindsey Elliott, Director, Marketing and Client Services – Dobies Health Marketing

Lindsey Elliott, Director, Marketing and Client Services

KANSAS CITY, Mo.— As healthcare companies across the industry seek new marketing strategies and tactics that engage and target consumers, Dobies Health Marketing continues to build on its highly specialized team.

To grow and expand in response to the changing needs of their healthcare industry clients, the Kansas City-based agency announced today that Marketing and Client Services Manager, Lindsey Elliott, has been named Director, Marketing and Client Services.

“I am fortunate to work with healthcare organizations across the country who are doing amazing work in their communities,” Lindsey said. “As hospitals of all sizes face significant challenges, it’s more important than ever to have a partner they can trust to help them overcome barriers strategically. We have an incredibly talented and smart team at Dobies, and I’m so excited for our continued growth and ability to help even more healthcare organizations thrive.”

Since joining Dobies Health Marketing in 2021 as a Marketing and Client Services Manager, Lindsey has worked with a broad range of healthcare clients, including large academic medical center-affiliated hospitals, rural critical access hospitals, and non-hospital providers, including mental/behavioral health services and statewide collaborative health programs.

Lindsey brings to her new role a decade of experience working in various strategic communications and media roles, including planning and executing integrated marketing campaigns, public relations, social media, and crisis communications. Before joining Dobies Health Marketing, Lindsey worked as the Senior Public Relations Specialist at Olathe Health, where she helped with brand development and implementation and oversaw marketing strategy implementations across all communication platforms.

“We’re thrilled to promote Lindsey to a director role at Dobies. In a little over a year, she has been involved in several major rebranding efforts and launched very successful marketing and service line campaigns for our hospital and healthcare clients,” said Angie Leondedis, Vice President, Client Services. “She not only has strong critical thinking skills, but she has also demonstrated her ability to coach and mentor others in the organization. We appreciate her ability to solve complex problems and identify opportunities on behalf of our clients. We are very fortunate to have her on the team.”

Lindsey will continue to work with senior strategists and the creative team to plan, manage and direct highly integrated marketing and brand strategies. Her new role will expand on managing hospital and healthcare clients’ marketing and brand strategy efforts, in addition to overseeing responsibilities for her assigned Dobies account support staff.

Lindsey’s promotion is the latest in a series of developments that mark escalating growth for Dobies Health Marketing as a leader and innovator in strategy-first healthcare marketing.

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing and Clients Celebrate Advertising Excellence Awards

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KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition in 2022 for several of its clients’ campaign initiatives.

Together, the strategy-first healthcare marketing agency and its clients were awarded for creative excellence with Tellys, Aster awards and Healthcare Advertising awards – for which they were selected among thousands of entries from across the country – as well as Emerald awards for advertising in Kansas.

“With the goal of making a real difference in people’s lives, our clients had the vision to work with us in developing and executing the creative strategies and concepts that ultimately garnered these exceptional awards,” said Thom Ludtke, Vice President of Creative Services at Dobies Health Marketing. “We are fortunate to have so many forward-thinking clients who understand the power of creative advertising to move hearts and minds.”

This year’s winning creative campaigns included:

Orthopaedics Campaign: “Life Is Better in Motion”
Client: Liberty Hospital
Awards: Silver Telly, Silver Aster, Silver Healthcare Advertising
With a physician team that provides the advanced level of orthopaedic care and sports medicine normally only found at large academic medical centers, Liberty Hospital needed to build awareness of its strengths in greater Kansas City’s Northland. This TV spot was part of a multimedia campaign centered around how “Life is better in motion” for people of all ages, athletes and non-athletes alike. View the multi-award-winning TV spot below:

Brand Campaign: “This Is What Healthy Feels Like”
Client: Swope Health
Award: Silver Telly
Swope Health, the local community’s leading provider for the underserved, is committed to easily accessible, whole-person care for every patient. This television spot and integrated campaign were designed to communicate their promise and how they deliver on it by making care visible and accessible for everyone. View the Telly-winning spot here:

Oncology Campaign: “Hope Is Closer Than You Think”
Client: LMH Health
Award: Silver Telly, Emerald
LMH Health’s cancer campaign went inside the minds of people fighting cancer, showcasing empathy for their concerns and featuring people and familiar places from within the local Lawrence, Kansas, community. The purpose of the spot (and the rest of the multimedia campaign) was to let people know there’s no need to travel elsewhere for excellent cancer care. View the Telly-winning spot below:

Video: “Corona Country: Solving the PPE Crisis in Rural America”
Client: Heart4Heroes
Award: Emerald
At the height of the pandemic’s PPE shortage, Heart4Heroes – a joint effort between the National Rural Health Association, Project C.U.R.E., Angel Flight Central and Angel Flight West – was born. As a fundraising and awareness initiative to support frontline medical staff at rural and critical access hospitals, Heart4Heroes requested a promotional video sharing the real stories and perspectives of medical staff from America’s rural communities. It was quite an adventure! View the award-winning video below:

Click here for a behind-the-scenes look at the making of Corona Country.

Mammography Campaign: “Turn Screen Time into Screening Time”
Client: LMH Health
Award: Emerald
Each year, the average person spends several hundred hours on activities like social media and watching TV – if they can invest that much time into everyday activities, surely they can invest just one hour per year in taking care of breast health. That was the inspiration behind this fun and playful TV spot for LMH Health mammography that encouraged women over 40 to turn a little bit of their “screen time” into “screening time.” View the Emerald Award-winning spot below:

Website: Corporate Healthcare Staffing and Long-Term Care Residential
Client: Advena Group
Award: Emerald
After a rebrand, Advena Group needed a new website to reflect the new identity and build awareness of the company’s two services lines (Advena Healthcare Staffing and Advena Living). The site needed simple navigation and engaging content for each of its distinct audiences to tell the Advena story and generate new leads for its staffing division and residential long-term care facilities. View the Emerald Award-winning website here.

“Our creative work informs, motivates and connects people – and at its best, it inspires people to achieve the extraordinary,” said Julie Amor, President and Chief Strategy Officer of Dobies Health Marketing. “We draw our inspiration from our clients first and foremost, who are doing the work every day to create and sustain healthier communities. It’s an honor and privilege to work with each and every one of them.”

For more information about the full scope of marketing, branding and advertising services available from the experts at Dobies Health Marketing, contact us.

About the Awards

The Telly is the premier award honoring video and television across all screens, with winning entries selected among thousands by leading video and television experts in advertising, publishing and more. Aster Awards recognize excellence in healthcare advertising and marketing, as determined by an expert panel of judges who review thousands of entries nationally. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards are the oldest and largest healthcare advertising competition. And, through its annual statewide Emerald Awards competition, the Kansas Association of Healthcare Communicators recognizes Kansas hospitals and health systems that excel in internal communications, external communications, special events, advertising and other categories.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

 

Mary Mitchell Joins Dobies Health Marketing as Senior Marketing Specialist

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Mary Mitchell, Senior Marketing Specialist – Dobies Health Marketing

Mary Mitchell, Senior Marketing Specialist

KANSAS CITY, Mo.— As Dobies Health Marketing continues to grow and expand to meet the ever-evolving needs of its clients in healthcare marketing, the Kansas City-based agency announced today that Mary Mitchell has joined the team. As a Senior Marketing Specialist, Mary helps manage media, creative, social and digital marketing initiatives.

From her early roles as art buyer, account coordinator and marketing manager to her more recent positions in project management at Cerner, Mary’s expertise in marketing and creative services spans more than two decades. With hands-on experience in both agency and corporate environments , she understands how to track and manage marketing projects from concept through completion and beyond. Her work – and keen attention to detail – ensure service excellence for clients, team members and vendor partners alike.

“I had the pleasure of working with Mary years ago, and I’m thrilled our professional paths have crossed yet again,” said Thom Ludtke, Vice President of Creative Services. “With her extensive industry experience and skills, there’s no doubt she will be a big part of helping us manage our growth while ensuring the results our clients deserve.”

As a vital member of the project and media management team, Mary leads a group of marketing specialists and coordinators in managing and routing projects across all teams and workflows. She supports quality control for creative development and execution, ensuring all work is on time, on budget, and on strategy.

“I’ve dedicated my career to the art and science of great marketing – particularly healthcare marketing – because I enjoy knowing my work connects people to wellness,” Mary explained. “It’s clear to me that I share that passion with the people of Dobies, so I’m elated to join this remarkable team.”

Welcoming Mary to the company is the latest in a series of developments that mark escalating growth for Dobies Health Marketing as it celebrates 30 years as a leader and innovator in strategy-first healthcare marketing. Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Recertifies as a Women’s Business Enterprise

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Carol Dobies, Owner, Founder and CEO of Dobies Health Marketing, a WBENC-certified Women’s Business Enterprise

KANSAS CITY, Mo. — Dobies Health Marketing, a strategic healthcare marketing firm now celebrating its 30th year, is pleased to announce recertification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). As the nation’s largest third-party certifier of businesses owned and operated by women, WBENC aims to facilitate the growth of women-owned companies while promoting innovation through diversity.

To be eligible for WBENC certification, companies must be at least 51 percent owned, operated, and controlled by a woman or women. In addition to operational requirements, WBENC certification includes an in-depth review of the financial and operating policies of the organization. Dobies Health Marketing initially became WBENC-certified in 2020, and leaders say they are proud to maintain the certification each year.

“We are pleased to have and maintain this designation, now for our third year, because we believe in the mission of the WBENC,” said Carol Dobies, CEO and Founder. “It is important to have a range of perspectives in business and business management, and organizations like WBENC are dedicated to ensuring that. We’re happy to be involved and serve as advocates for women in business leadership.”

Dobies has earned numerous accolades for her leadership over the years, including being named among Kansas City Business Journal’s 25 Women Who Mean Business and among Influential Women by Kansas City Business Magazine. She is a member of the Women Business Leaders of U.S. Healthcare Industry Foundation.

“Making sure women have an equal voice is key for any type of business, any type of organization, and it’s wonderful to see an ever-growing number of women embracing business ownership,” said Julie Amor, President and Chief Strategy Officer, who previously led the marketing team at The University of Kansas Health System for over fifteen years. “It’s also great to see so many organizations seeking out women-owned business, both within the healthcare industry and beyond.”

Over the years, Dobies Health Marketing has earned numerous marketing, branding and advertising awards within the healthcare category. The firm has been named among Kansas City’s top 25 companies with under 25 employees, a distinction given to select small business that have had positive economic, social and community impact within the Kansas City area. To learn more about Dobies Health Marketing, visit dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations, and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

About WBENC

Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities and other entities accept WBENC Certification. For more information, visit www.wbenc.org

Dobies Health Marketing Expands Creative, Client Services Teams

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Left: Jill Muir, Copywriter
Right: Jade Lemmon, Marketing & Client Services Specialist

KANSAS CITY, Mo. — Dobies Health Marketing, a strategy-first marketing, branding, and advertising firm for healthcare companies, has welcomed two new members to its growing team. This month, Jill Muir, Copywriter, and Jade Lemmon, Marketing and Client Services Specialist, joined the Kansas City-based firm.

“We are delighted to bring Jill and Jade onto the team. We look forward to their contributions to delivering high-quality content, service and support to our clients,” said Angie Leondedis, Vice President of Client Services. “We continue to evolve to provide the highest standards of strategic thinking and creative communications for healthier brands.”

As a Copywriter, Jill writes and manages integrated multimedia content for client communications. She develops compelling copy for promotional campaigns, public relations and other content marketing initiatives. She works closely with the firm’s creative, digital, account, and strategy teams to align content with client objectives and expectations. Her work spans a comprehensive array of media and marketing channels, including television, radio, video, digital, web, email, search marketing, social media and more.

With a bachelor’s degree in Creative Writing from the University of Missouri-Kansas City and a master’s in Marketing Communications from the University of Kansas, Jill’s previous work experience includes creating brand-specific, multimedia content in the health, wellness, retail and travel industries.

“I am passionate about strategy-driven content, using a distinct brand voice that resonates across all channels,” Jill says. “I love to combine the creative process with data-backed strategies that ultimately improve healthcare delivery and help people make more informed healthcare decisions.”

As a Marketing and Client Services Specialist focusing on hospital accounts, Jade supports tactical development and execution of campaigns and communications aligned with each client’s marketing objectives and positioning strategies. Her role is crucial for coordinating workflow to optimize team productivity and efficiency, ensuring all projects are completed on time, on strategy, and within budget and scope.

With a bachelor’s degree in Communications and Public Relations from Northwest Missouri State University, Jade brings events management and advertising support experience, including coordinating donor engagement events at the University of Missouri.

“Every experience from my short time in the marketing industry and from my time at an academic institution has prepared me to take on this role,” Jade says. “I’m excited to expand on my existing skill sets and provide support that ensures the best outcomes for our clients.”

Welcoming Jill and Jade to the team is the latest development in growth for Dobies Health Marketing as it celebrates 30 years in strategy-first healthcare marketing.

Are you interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

30 Years & Still Growing Strong: New Specialists Join the Dobies Health Marketing Team

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Left: Sara Davis, Senior Marketing Specialist; Right: Tori Klein, Marketing and Client Services Specialist

KANSAS CITY, Mo. — As Dobies Health Marketing continues to grow an impressive client base and ever-expanding portfolio of capabilities, the Kansas City-based healthcare marketing agency is also steadily expanding its team. This month, two new specialists joined the firm: Sara Davis, Senior Marketing Specialist, and Tori Klein, Marketing and Client Services Specialist.

“Together and individually, Sara and Tori bring strong marketing and project management skillsets to our clients and our organization,” said Angie Leondedis, Vice President of Client Services. “We are delighted to welcome them aboard and thrilled about their contributions in delivering strategy-first marketing to healthcare organizations.”

As Senior Marketing Specialist, Sara Davis helps manage creative, social and digital marketing initiatives. In addition to project management, she serves as a final layer of quality control in reviewing creative execution to ensure it meets best-in-class standards. Sara is also a vital member of our media management team, supporting a wide range of highly integrated marketing projects.

Sara joins Dobies Health Marketing after 12 years coordinating marketing and communications at the Children’s Hospital Association.

“Growing up, I debated whether I’d be a nurse or an artist, and I ended up being a creative in a healthcare marketing firm building healthier brands,” said Sara. “I’m the type of creative professional who enjoys the granular details of high-level marketing initiatives, and I excel at keeping all the moving pieces in play at all the right times, delivered on time, on budget and on point.”

Tori Klein, Marketing Specialist, collaborates with designers, writers and account leads to support, coordinate and monitor a variety of client projects. With a background in business marketing and passion for healthcare, Tori assists our client services managers with maintaining project schedules within budget and scope. With her knowledge of client needs and objectives, integrated marketing tactics, and project management skills, she is a valuable addition to our creative and client services teams.

Tori worked with LifeSci, a biotech communications firm in New York, after several years with the Brandon Russell Memorial Foundation in Kansas City. She has a bachelor’s degree in Business Administration with an emphasis on marketing from the University of Missouri.

“From my very first contact with Dobies Health Marketing, I knew this was going to be a perfect fit, that I had found people who are really good at what they do and very committed to the mission of inspiring better, more informed decisions,” Tori said. “Dobies delivers a brilliant combination of strategic thinking and creative communication, and I’m happy to be a part of the team.”

Welcoming Sara and Tori to the team is the latest in a series of developments that mark escalating growth for Dobies Health Marketing as it celebrates 30 years in strategy-first healthcare marketing. This year, the company also added Director of Marketing Services Daniel Hughes, Digital Marketing Manager AJ Templin and Marketing Coordinator Kamryn Cain.

Interested in joining the team? Additional career opportunities are available – view them here and apply today.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Celebrates 30 Years of Excellence

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KANSAS CITY, Mo.— Years before the healthcare industry had HIPAA laws, telehealth, robotic surgery, AI-driven decision support, and mobile health apps, Dobies Health Marketing was already paving the way for what was to come. In a sea of creative agencies vying to help healthcare organizations advertise, Carol Dobies, the company’s founder, understood the value of addressing strategy first and foremost. That’s how the healthcare marketing firm amazed its first client 30 years ago – and the team says they’ve been hooked on that feeling ever since.

Fast forward to today, and the Kansas City-based company has experienced tremendous growth and expansion. From small-town healthcare providers to large multinational health technology firms – and every type of healthcare organization in between – Dobies Health Marketing’s strategic thinking and influence now effectively spans the globe.

“Good things are built to last, and good ideas will always grow and thrive when you provide the right combination of strategy and creativity,” says Carol Dobies. “Our team is at the core of our success – we have some of the brightest strategists, marketers and storytellers in the business, and our clients appreciate what a remarkable difference that makes.”

Over the years, their work for healthcare organizations has earned numerous marketing, branding and advertising awards. In 2016, Dobies Health Marketing was named a “25 under 25” company, a distinction given to select small businesses for having a positive economic, social and community impact in the Kansas City area. With a passion for good health both inside and out, the firm has been a Healthy KC company since 2018. It is also certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council, the nation’s largest third-party certifier of businesses owned and operated by women.

As the company embarks on its fourth decade of healthcare marketing excellence, the team’s mission to build healthier brands – and the promise to always engage strategy first – is stronger than ever as their guiding light and most powerful asset. Healthcare organizations interested in learning more can call 816.753.3336. Talented individuals looking for great career opportunities in content development, graphic design, client service, strategic planning, data analytics and more can view and apply for open positions at dobies.com/careers.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

Dobies Health Marketing Welcomes New Talent to Digital Marketing Team

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AJ Templin, Digital Marketing Manager

AJ Templin, MBA, Digital Marketing Manager

KANSAS CITY, Mo.— Dobies Health Marketing has added new talent to its strategy-first healthcare marketing, branding and advertising firm. AJ Templin, MBA, has joined the team as Digital Marketing Manager.

AJ’s experience and expertise includes digital advertising, marketing research and analytics, email marketing, and social media. In his new role, AJ works with the firm’s internal teams and digital media partners to plan and manage highly integrated digital marketing strategies for business-to-consumer and business-to-business healthcare clients.

“I think of myself as a very analytical marketer – very good with numbers and charts, finding the right metrics, making the right data-driven decisions,” AJ said. “Taking campaign and audience-first data and translating it into meaningful advertising and marketing approaches has tremendous value for our clients, and it aligns well with Dobies’ strategy-first approach to healthcare marketing.”

A graduate of The University of Kansas – where he earned his bachelor’s degree as well as an MBA in marketing – AJ excels at solving challenges and supporting excellence.

“AJ’s experience and talent will enhance our digital marketing offering for clients,” said Angie Leondedis, Vice President of Client Services. “He brings hands-on expertise in effective, innovative marketing strategies as well as an analytical and personable approach our clients will appreciate.”

With the current job market, AJ said he could afford to be choosy in selecting just the right firm. It was the quality of the people, their reputations, and the depth of their expertise that drew him to Dobies Health Marketing.

With 2022 marking the firm’s 30th anniversary, the company is experiencing increased referrals and planning for strategic growth to fulfill its mission to build healthier brands. Leaders are looking for more talent to join the team in the areas of content, graphic design, client service, strategy/analytics, and administrative roles. View current openings here.

To learn more about the impact strategy-first healthcare marketing can have on your business, call 816.753.3336 or email contact@dobies.com.

About Dobies Health Marketing

Since 1992, Dobies Health Marketing has offered highly specialized expertise in strategy-first marketing for health companies. The Kansas City-based company serves the marketing and branding needs of the entire health industry, from hospitals, health systems and payers to technology firms, medical device manufacturers, associations and certifying boards. With a promise to always engage strategy first, their mission combines strategic marketing with creative communications to create healthier brands.

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