Healthcare Pros Explore Patient-Centered Care

Healthcare Marketing Tip #28Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big “thank you” goes to Lisa Crockett, Manager of Strategy and Business Development at Providence Health & Services for this month’s Healthcare Marketing Tip:

“Before starting any marketing effort, think about what patients will experience.”

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Make Your Key Messages FAB-ulous

Developing key messages is perhaps the most essential practice of a strategic communications department or company. But it’s not always easy. The process can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.

Although we are in the business of marketing healthcare,  we can learn a lot from auto manufacturers; they are expert FAB’ers. Watch carefully the next time you see a television commercial for a new car to see if you can follow the pattern. I’ll bet you’ll be able to identify the three components:…

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Brand Audits Reveal What Healthcare Brands Are Really Saying

Brand is about what you do, who you are. It’s your DNA.

Why is it then that so many still consider brand to be about the look, the feel, or the words on a page? Ask yourself this: The clothes you wear create an impression, but do they fundamentally change who you are? No. The same is true with brands…

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What Is Your Healthcare Brand Really Saying?

At Dobies Health Marketing, we believe a brand is only as strong as the connection between the organization’s actions and its messages. After all, your brand is more than what you say – it’s what you do.

So how do you determine what your brand is really saying?  Two words: Brand audit…

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