Healthcare Branding Archives - Dobies Health Marketing

Creating a Healthier Healthcare Brand in 2023

January 30, 2023/in Healthcare Branding/by Dobies Health Marketing

It’s a new year, and we’re very excited about the many opportunities we are seizing for and with our clients in the months ahead. What is your organization planning to focus on this year to bring your goals to life? From the strategic to the creative and everything in between, the most effective healthcare marketing, branding and advertising initiatives this year will align with the following:

For healthcare marketing that encompasses these areas and many more, look for a partner that knows how to approach everything with strategy first – like we do at Dobies Health Marketing. Our ever-growing team has created healthier brands across the industry for nearly 31 years… and counting. Contact us to learn more…

Positioning Your Healthcare Brand in Hearts & Minds with Promotional Products

November 3, 2020/in Healthcare Branding, Promotional Merchandising/by Dobies Health Marketing

None of us have experienced a year like 2020 before. It has been challenging for everyone from our families to our employees and colleagues to our customers. Instead of being able to come together, we must all do our best to stay apart, which will be even more difficult during the upcoming holiday season.

What can your healthcare organization do to create emotionally uplifting connections when face-to-face interaction is challenging and limited? Gift-giving is always meaningful, and with custom merchandise, you can make people smile the moment they see your brand…

Dobies Health Marketing, Clients Bring Home Prestigious Awards for Branding, Advertising

October 30, 2020/in Creative Advertising, Healthcare Branding, Video Marketing/by Dobies Health Marketing

KANSAS CITY, Mo. – Dobies Health Marketing is celebrating national and state recognition for several of its clients’ healthcare branding and advertising initiatives in 2020. From rebranding an Inc. 5000 business solutions firm to promoting specialization in respiratory care and advertising hospital services directly to consumers, the work being recognized this year is a testament to the comprehensive expertise of the Dobies Health Marketing team.

Highlights of 2020 award successes include:…

Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?

October 23, 2018/in Healthcare Branding/by Julie Amor, MHA

To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both?

As president of a healthcare marketing, branding and advertising firm, I often hear the terms “brand identity” and “brand image” used interchangeably. While these two paths do intersect and build on one another, they are really quite different in what they will achieve for your company…

The Power of Corporate Merchandise: What the Right Promotional Items Can Do for Your Healthcare Brand

October 12, 2018/in Healthcare Branding, Promotional Merchandising/by Julie Amor, MHA

Do you call it swag?

Do you dismiss them as tchotchkes?…

Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation

August 29, 2018/in Consumerism, Healthcare Branding/by Carol Dobies, MBA

Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was about a business leader and his quest for improved decision-making skills as he trekked along a mountain trail. I loved the common-sense approach, and I have long carried in my wallet the book’s accompanying card outlining “The Map” to a better decision.

The Map suggests you first use your head by asking a practical question, such as “Am I meeting the real need, informing myself of options and thinking it through?” The second is a private question: “Does my decision show I am honest with myself, trust my intuition and deserve better?” Finally, The Map suggests after listening to yourself and others, you have the information to make and act on a better decision…

Differentiate or Die – Yes, Healthcare Leaders, It’s Still True

August 21, 2018/in Healthcare Branding/by Julie Amor, MHA

In marketing, the key to success is a unique point of differentiation conveyed as a clear, consistent, sticky brand message. Any brand that can become synonymous with its unique market position has real potential to become the brand leader, forcing all other brands in the same space to find other ways to differentiate themselves. Brands that cannot communicate a unique value proposition risk languishing in the sea of sameness.

Differentiation is the process of identifying, amplifying and communicating what makes you different.…

Changing your Corporate Identity: Top 3 Potential Pitfalls & How to Avoid Them

June 26, 2018/in Healthcare Branding/by Carol Dobies, MBA

Launching a new corporate identity (a.k.a. brand identity) signals to the market that something is different within your operations, strategy or positioning, or external environment. In healthcare, corporate identity changes are most often born from (a) environmental influences leading to changes in operations, or (b) new ownership—such as a merger or series of acquisitions—which frequently results in a house of brands, a collection of different cultures and a bevy of competing product offerings. Regardless of the specific reason, firms are more likely to modify corporate identity when there is a significant change in their overall strategy. Just as corporate identity is inextricably linked to strategy, so too should it be coupled with brand strategy.

Healthcare marketers charged with rolling out a new corporate identity must ensure the firm builds affinity for the new brand, while also taking necessary steps to prevent losing customers during the brand migration process. That is no easy task, and certain pitfalls must be avoided. Having led corporate identity and rebranding initiatives since my early days in corporate marketing for the nation’s largest proprietary home health chain, I’ve seen firsthand how the following key areas can undermine an otherwise successful corporate identity transition:…

The Consumer Quest for Well-Being

June 19, 2018/in Consumerism, Healthcare Branding, Healthcare Industry Trends, Healthcare Marketing Strategy, Lifecare/by Julie Amor, MHA

This edition of our #lifecare blog series explores how products that enable consumers to take more control of health needs are creating a “well-being” state of mind.

There has been a notable uptick in consumer use of products, services and web/mobile applications that cater to their increasing desire to maintain an overall healthy state of being. The connected wearable device category alone reached 453 million users in 2017, and it is projected to nearly double by 2021 (findings available here for Statista subscribers)…

Healthcare Marketing: Authentic Brands vs. Pigs in Lipstick

June 4, 2018/in Healthcare Branding, Healthcare Marketing Strategy/by Carol Dobies, MBA

All the marketing in the world will not fix a lack of operational readiness, nor improve customer experience. Brands must be ready and able to deliver on their promises before going to market.

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