This week in our Healthcare Branding Series, let’s focus on the importance of digital content strategies. The meteoric rise of the internet, social networks and mobile browsing has changed how healthcare consumers seek out information. For healthcare marketers to reach audiences with meaningful, helpful information when and where people are looking for it, it’s critical […]
It’s a new year! If your goal is to improve your hospital or healthcare practice brand this year, we have several tips to get you started on a path to success. This week’s topic is what it means to live your brand. When you communicate a brand promise, you create expectations – meaning, your brand […]
“InFocus” showcases the unique personalities and talents on our team at Dobies Health Marketing. This week’s Q&A is with Thom Ludtke, Vice President of Client Services. Welcome Thom – time to get InFocus!… Read more
KANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing, branding and advertising firm, has hired two new marketing professionals to its core marketing team in recent months. The new hires, Thom Ludtke and Rachel Caldwell, bring new talent to the agency’s breadth of marketing expertise… Read more
‘Tis the season for tradition, and to us that means our annual Holiday Scavenger Hunt! Each year at Dobies Health Marketing, we team up with our friends and associates at Group 3 Solutions to celebrate the holidays with an afternoon away from the office and around our great city. While we tend to share A […]
KANSAS CITY, Mo. – Last month, through its Emerald Awards program, the Kansas Association of Health Care Communicators (KAHCC) recognized the outstanding advertising achievements behind two recent campaigns from Lawrence Memorial Hospital (LMH). As LMH’s agency of record, Dobies Health Marketing developed and executed the two award-winning campaigns… Read more
Last week, we released a new white paper for one of our clients to highlight the growing use of mobile apps by specialty physicians. In tracking physician communication patterns over the past four years, we found mobile health technologies are steadily gaining ground as a preferred form of communication and information retrieval. The white paper […]
“InFocus” showcases the unique personalities and talents on our team at Dobies Health Marketing. This week’s Q&A is with Shelly Searles, Creative Services Manager. … Read more
Kansas City, Mo. – Arcadia Solutions, a healthcare/HIT consulting firm with offices in Boston, New York, Seattle and Austin, has retained Dobies Health Marketing for brand development services. Arcadia Solutions works with healthcare providers and payers to develop data-driven strategies that improve healthcare quality, lower costs, and meet objectives in healthcare transformation (e.g. ACOs, PCMHs, […]
Kansas City, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed community hospital and client of Dobies Health Marketing (DHG) since 2008, today announced an agreement with Geonetric, Inc. for development, maintenance and hosting of a new LMH website. DHG assisted with the selection by writing the requirements document and leading the RFP review process. In […]
