KANSAS CITY, Mo. — Dobies Health Marketing was recently honored as a member of the 25 Under 25® Class of 2016 by Thinking Bigger Business Media. Each year, the 25 Under 25 program recognizes a select group of small businesses for having a positive economic, social and community impact in the Kansas City area. Honorees […]
As a healthcare marketing professional, I am often asked what drives me—why I am passionate about healthcare marketing and why I think it is so important. The answer is simple: I care about my health and the future of our healthcare system, and I want to make a difference in people’s lives. Like many healthcare […]
Is your strategic marketing plan used by everyone as a blueprint for organization-wide growth, or is it perceived as a tool for the marketing department to execute?… Read more
The ease of information-sharing today means people are actively seeking out health-related information now more than ever. As a result, consumer-facing healthcare companies are under added pressure to continuously increase and improve marketing efforts as they compete for business. As we all know, there’s no one silver bullet. Healthcare marketing strategies must recognize the varying […]
Dobies Health Marketing is pleased to announce the launch of its new product, soviews+, a comprehensive analysis of competitive messaging and advertising data that empowers healthcare leaders and marketers to make highly informed decisions about local advertising efforts: … Read more
“I solemnly swear to not do dumb stuff around trains.” Melbourne Australia’s Metro Trains is here to tell you not thinking about train safety is dumb. The campaign, Dumb Ways to Die, pulls no punches and gets the message across loud and clear. Instead of using traditional messages to promote train safety, the creators of […]
As a new employee at Dobies Health Marketing, I was impressed to learn that our firm was recently featured in Strategic Healthcare Marketing for our award-winning 2014 campaign, Megan’s Journal: A Personal Journey through Breast Cancer Treatment and Triumph. You can read the full story in Strategic Healthcare Marketing here.… Read more
KANSAS CITY, Mo – Dobies Health Marketing, a healthcare marketing, branding and advertising firm, has expanded its communications team with the addition of Melissa Coon, Public Relations Manager… Read more
Note to our readers: If you’re a physician using Twitter a lot, you already know what we’re about to tell you – and we encourage you to share it with a colleague who doesn’t tweet, but should. However, if you’re new to Twitter, read on… We’ve been getting a lot of questions from our healthcare provider […]
KANSAS CITY, MO – Dobies Health Marketing and our clients competed in the 32nd Annual Healthcare Advertising Awards, announced on April 24, 2015. We submitted two campaigns and each won! Not bad odds given more than 3,500 entries were submitted, making this the largest healthcare advertising competition in the United States and Canada. Winning campaigns […]
