KANSAS CITY, Mo. – Lawrence Memorial Hospital (LMH), a 173-bed, not-for-profit hospital in Lawrence, Kan., recently renewed its contract with Dobies Health Marketing as agency of record. Since 2008, Dobies Health Marketing has provided strategic marketing counsel to the hospital, along with the development and implementation of marketing campaigns that increase awareness of LMH services… Read […]
Recently, we heard some compelling stories about a client’s brand. We were conducting consumer in-depth interviews (IDIs) to better understand how people make personal healthcare decisions, as well as their perceptions of our client’s brand. As we listened, we were impressed by the passion and honesty each participant shared—a benefit that’s relatively unique to IDIs. Focus groups, […]
Kansas City, Mo. – Danforth Health Systems, an entrepreneurial start-up serving the EHR/meaningful use technology needs of small, rural and critical access hospitals, has retained Dobies Health Marketing (DHG) for marketing and brand development services. DHG will lead the initiative by establishing the new health IT firm’s corporate identity, developing key messages, fine-tuning the company’s […]
In a social media panel discussion moderated by Carol Dobies at the KCHCS Fall Conference, the three panelists – who represented two hospitals and a local firm that monitors, measures and analyzes digital content – shared their experiences and expertise with online patient interaction. Together they provided some important takeaways for healthcare organizations looking to expand […]
KANSAS CITY, Mo. – “How to Deploy Social Media to Improve Patient Engagement” – that was the topic at hand when Carol Dobies, president and owner of Dobies Health Marketing, led a panel discussion at the Kansas City Healthcare Communicators Society (KCHCS) 2011 Fall Conference last week. Healthcare professionals who attended the interactive session gained […]
KANSAS CITY, Mo. – The North American Transplant Coordinators Organization (NATCO) engaged Dobies Health Marketing to conduct a brand audit earlier this year. The strategic healthcare marketing and branding experts at Dobies performed a systematic, board-directed review of the company’s branding efforts, which included a communications audit, an internal audit and an external audit. After […]
Kansas City, Mo. – As the organization prepares to go to market with a new homecare software solutions suite, Mediware Information Systems, Inc. has retained Dobies Health Marketing (DHG) for brand positioning and campaign development. In 2010 Mediware retained DHG for customer research to support pending homecare software acquisition initiatives, and DHG will now mine […]
Last year we developed a deck of 52 marketing tips and collected more from our peers at SHSMD. A big “thank you” goes to Lisa Crockett, Manager of Strategy and Business Development at Providence Health & Services for this month’s Healthcare Marketing Tip: “Before starting any marketing effort, think about what patients will experience.”… Read […]
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
